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Open to new opportunities · Portland, OR, remote or open to relocating

Senior designer
crafting beautiful,
functional brands &
digital products.

Currently
UX Designer at Fiveonefour, building plugins for agents.
Previously
Freshworks, StackHawk, Wink Digital, and a decade of agency work.
Specialties
Brand systems · Web & product design · Storytelling · Art direction.
Languages
Fluent in English & French · Learning Norwegian & Danish
Brand Identity
Web Design
Product Design
Art Direction
Storytelling
Design Systems
Brand Identity
Web Design
Product Design
Art Direction
Storytelling
Design Systems
What I do

Create emotions through design and layouts.

01
Brand Identity
Visual systems, typography, voice and tone, logo design, and guidelines teams actually use.
02
Web Design
Marketing sites, landing pages, design systems, CMS-backed workflows in Sanity and Cursor.
03
Product & UX
End-to-end flows, prototyping, research, design hand-off, and QA in staging.
04
Storytelling
Pitch decks, fundraising narratives, campaigns, press kits... design that moves people.

Design that delivers real outcomes.

$14M
Raised with a deck I designed and storytelled for fiveonefour's funding round.
10+ yrs
Designing for B2B and B2C companies from startups to global SaaS leaders.
1000s
Web pages, campaigns, slides, product screen, and brand assets shipped in the last few years.

Selected work,
2015 — 2026.

A collection of projects across brand, web, and product design, spanning from developer tooling, global SaaS, agency work, freelance and everything in between.

— 01

fiveonefour

Role UX & Brand Designer
Year 2024 — 2026
Type Brand · Product
View case study →
Global Digital Experience
— 02

Freshworks

Role Senior Digital Designer
Year 2022 — 2024
Type Web · Campaigns
View case study →
$ scan --target api
> running tests...
> 0 vulnerabilities
Dynamic API Security
— 03

StackHawk

Role Web & Brand Designer
Year 2021 — 2022
Type Brand · Web · Events
View case study →
Portland Creative Agency
— 04

Wink Digital

Role Web & Brand Designer
Year 2019 — 2021
Type Agency · Multi-brand
View case study →
Expressive eye painting with tears
— 05

Creating art without a computer

Role Artist
Year 2020 — 2026
Type Paintings · Fine Art
View case study →
Visual selects

Moments, details,
and things I've made.

MMI Design kitchen interior website
Festival Go-Van logo
Bamboo Garden phone mockup
Fiveonefour hero landing page
Fiveonefour team offsite
Dr. Caufield branded tote bag
Deck$14M Fundraising
Denver Center for Bariatric Surgery website
Fiveonefour product dashboard
Water utility mobile app
Shrimp jesus — peak internet
Illustration art print
Rhiannon Bosse blog design
Sea food restaurant website
Fiveonefour coworkers at moss wall
&

Hi, I'm Isabelle. Most people call me Isa.

A creative and results-driven Senior Brand Designer with a proven track record in web, visual, product, and UX/UI design, and art direction. I often find myself as the Chief Fun Officer, finding joy and excitement in places most people find stress. My energy is contagious.

Based in Portland, OR
Role Senior Brand Designer
Languages EN · FR · NO · DA
Availability Open to chat
Isabelle on a boat in a fjord, windblown and laughing
"Design is more than visuals, it's storytelling. Let's build your brand's next chapter together."
Core values

The principles I live by.

Be bold
Be different
Stay optimistic :)
Challenge the norm
Step into discomfort
Welcome the unknown
Craft something unique
On inspiration

I find inspiration in many forms, whether through exploring the world around me, connecting with diverse communities, or immersing myself in design bookstores in Germany.

No matter where I am, I carefully observe and analyze my surroundings, always seeking to learn from the people and places I encounter. Some might call me astute, but I believe that we all stand to gain by deepening our understanding of how the world operates.

A little more
about me

I played a key role in the conceptualization and design of new pages for different companies. Collaborating closely with the team to create user-focused experiences that effectively communicated the client's value. I also worked on updating existing pages to reflect new features, messaging, and design trends, ensuring optimal user engagement.

I helped maintain and expand the Figma library, curating reusable components to support consistency and efficiency across the platform. Working closely with engineers and product marketing managers, I ensured that designs aligned with business goals and translated smoothly into web experiences. Additionally, I participated in quality assurance, reviewing designs and functionality in staging to ensure a polished final product.

When I'm not designing

Things that light me up.

A beautifully plated meal Isabelle cooked
Cooking delicious meals
The kitchen is where I unwind, experiment, create and feed the people I love.
Isabelle in a blue wig — Chief Fun Officer mode
Hosting funky parties
I believe in bringing people together through good food, activities, theme parties and rooms full of characters. Chief Fun Officer, always.
Isabelle at the Ironman 70.3 finish line
Triathlons
Swim, bike, run, because good design takes endurance and passion, and so does everything else worth doing. Sometimes you need to get in the zone to get the results you want and thats why I do 70.3s.
Isabelle in front of a baroque blue building in Prague
Travel & design books
German design bookstores, French cafés, Prague facades, Scandinavian coastlines, Portland's forest... inspiration is everywhere if you go looking.
Isabelle with friends at a community event
Community
Mentored at JoyRx supporting young patients, and led events for Freshworks Women 360. No matter the setting, work, friends or volunteering work, I'm at my happiest when lifting others up.

What people say about working with me.

"I had the pleasure of working with Isa in planning events for the women's group at Freshworks and helping her as she designed product related web pages. I love Isa's ever-evolving curiosity — she consistently sought out new ideas and approaches, making each project more innovative and engaging.

Her infectious energy and enthusiasm made every event she worked on turn into a fun and engaging experience for everyone involved. Isa truly creates culture wherever she is. Her attention to detail and dedication to excellence shone through in every project."

Nadeen Kabbani
Freshworks

"I had the pleasure of having Isabelle on my team for 3 years and what a joy it was.

Isa is someone who brings energy to her workplace and colleagues, devotes all her energy doing the right thing (even when it means more work for her), and creates experiences that are not just beautiful, but also enjoyable. Her results are organized, polished, and highly detailed.

I cannot recommend Isabelle enough to anyone who is looking for a designer to join their team."

Payge Kerman
Sr. Director of Product Design, Flex

"I had the pleasure of working with Isa on visual design projects for Freshworks.com.

Isa consistently demonstrated a curious nature in her approach and effectively considered the broader context of each project, ensuring that her designs aligned with overall business goals. She was also process-oriented and able to think through optimal ways of working with stakeholders on intake for projects. Her ability to think critically resulted in thoughtful and impactful visual designs."

Tiffany Hinojosa
Senior Leader — Web Experience, Program Management & Operations

"If you're reading this, you're in some way considering Isa for a Digital Design job. You will be smart and lucky to snatch her up as quickly as possible.

In addition to her amazing design skills and portfolio, she has a collaborative and organized approach to making great work, presenting the work, organizing assets and enforcing design systems. She always reads the brief, and you can tell."

Doug Beck
Senior Program Manager, Digital Marketing Communications

"I found Isabelle to be a role model for problem solvers in design. Her attention to detail in design makes her a rare talent in any organization. She is always open to new ideas and continually seeks to improve her skills. I highly recommend her for any team, as she brings significant value."

Partha Pratim
Freshworks
Let's talk

Let's shape creative
experiences, together.

isabellelussierdesign@gmail.com

Developing the voice for developers
and their data.

Introduction

At fiveonefour, I help shape the brand voice and digital experience for a platform built for developers. My work spans brand design, product design, marketing, fundraising, and community — crafting a system that feels as considered as the engineering underneath.

Details
Company fiveonefour
Timeframe 2024 — 2026
Role UX & Brand Designer

The challenge

Design a brand and digital experience that speaks directly to developers, precise, technical, and credible while feeling human, tech, and approachable. The product sits at a tough crossroads: infrastructure-grade reliability with the emotional appeal needed to pull people in.

What I did

  • Designed tracks from exploration all the way through dev hand-off, working in Cursor and Sanity.
  • Designed prototypes and used AI-generated ideation (primarily Figma, V0 and Claude Code) to move fast without sacrificing quality.
  • Partnered with product, engineering, and sales on campaigns across LinkedIn, X, Reddit, and HackerNews. Collaborated with other brands like ClickHouse to launch joined blog posts.
  • Built sales decks and assets including the fundraising deck that helped close $14M.
  • Create off brand DEC Bench to support agentic research work.
  • And yes, made the off-sites unforgettable and kept Slack full of the best gifs.

The outcome

A cohesive brand system that works across product, marketing, and sales. The site and brand now scale with the team, and design standards are consistent from first touch to in-product experience.

Next Project
Freshworks

Elevating Freshworks' digital presence.

Introduction

Creating fun, trustworthy, and customer-centric web experiences for a global SaaS leader. Two years of shipping campaigns, web pages, and design system contributions across the Next Gen product portfolio.

Details
Company Freshworks
Timeframe 2022 — 2024
Role Senior Digital Designer
Global Digital Experience

The challenge

Freshworks is a dynamic and innovative tech company providing intuitive, customer-focused software solutions that help businesses of all sizes streamline their operations.

For two years, I was a part of their Web Team, contributing to the continuous evolution of their brand and digital presence. Following a full rebrand, our team worked on next-gen pages, leveraging a component library and creating new components within Contentful's limitations. I collaborated closely with UX team, Strategy & SEO teams, Copywriters, and Publishers to ensure that the visuals were consistently aligned with our brand and core values.

What I did

  • Created visual assets across all Next Gen pages, press kits, blog posts, and videos.
  • Authored and maintained design documentation to improve collaboration across front-end dev, publishing, marketing, and copy teams.
  • Simplified product screens for use on website pages, campaigns, and videos.
  • Developed and optimized visual assets for A/B testing to lift engagement and conversion.
  • Ran QA in staging — design, functionality, performance — to catch issues before launch.
  • Led Marketing & Events for Freshworks Women 360 for over a year, supporting DEI programming.

What I did at Freshworks

I created visuals for web pages, including product, company, solution, and SEO-focused pages. My work encompassed creating visuals from initial wireframes to delivering fully realized product videos, product screens and simplified UI, ensuring cohesive and engaging digital experiences.

Collaborated closely with the UX team to enhance our component library by adding new elements and variations to meet our evolving website needs.

Revamped the entire job search experience from our website to SmartRecruiters by introducing various job category filters and infusing a more engaging, dynamic design.

The redesign maintained a bold use of our brand colors, balancing fun with professionalism and representing our global team.

Next Project
StackHawk

Bringing dynamic security to life.

Introduction

Crafting engaging and modern web visuals for StackHawk — a developer-first dynamic application security testing platform. Owned everything from website design to booth collateral to branded swag.

Details
Company StackHawk
Timeframe 2021 — 2022
Role Web & Brand Designer
$ stackhawk scan --target api
> running dynamic tests...
> found 0 vulnerabilities
> ready to ship
Dynamic API Security

The challenge

Shape and evolve StackHawk's visual identity across everything from website to swag to virtual conference stages. Serve a highly technical audience without making the brand feel sterile — keep it warm, sharp, and memorable.

What I did

  • Designed across marketing touch points: web pages, digital ads, email, sales collateral, booth design, and swag.
  • Grew and enforced brand guidelines across platforms ��� Discourse, Hopin, Zoom, and more.
  • Led website design projects end-to-end, from strategy to publishing, working in a sprint system with marketing and dev.
  • Oversaw interns and onboarded new design team members.

The outcome

A more consistent, distinctive brand expression at every touchpoint — one that felt credible to developers while standing out in a crowded security market. Tighter collaboration between design and marketing, and a brand foundation the team could keep building on.

Next Project
Wink Digital

Multi-brand agency years.

Introduction

Two years at Wink Digital — a Portland creative agency — designing websites, brands, and digital experiences for companies of every size. From restaurant owners to surgical departments to wedding planners, every project honored the client's legacy and voice.

Details
Company Wink Digital
Timeframe 2019 — 2021
Role Web & Brand Designer
Portland Creative Agency · 2019 — 2021

What I did

During my time at Wink Digital, I helped multiple companies — small and big, from restaurant owners to surgical departments to wedding planners — build websites that represented them and their voice. Moving from ideas to finished work quickly and effectively, while honoring each client's legacy.

We supported brands to be more recognizable, to carve out a place in their market, to gain trust from customers, and to stand out. Responsive wireframes, user research, customer journey mapping, style guidelines, visual content, photoshoots, video shoots — the full agency spectrum.

Next Project
Art without my computer
Expressive eye painting

Creating art without
a computer.

Introduction

Outside of pixels and screens, I explore creativity through traditional mediums. These paintings represent my journey with oils, acrylics, and mixed media, a practice that keeps my hands moving and my perspective fresh. Art without a computer reminds me that design is ultimately about expression, not tools.

Details
Role Artist
Timeframe 2020 — 2026
Tools My hands
Type Disconnect
Expressive eye painting with tears

Why this matters

Design used to stop at the hand-off. Now, with LLMs, I can take an idea from sketch to working prototype in an afternoon. That means tighter feedback loops, less back-and-forth with engineering on exploratory work, and more room to prove out ideas before asking anyone to commit to them.

It's also just fun. There's something magical about typing an idea and watching it come to life.

Back to start
fiveonefour →